OfficeMax featured a series of Facebook apps as part of their back-to-school campaign. One of the apps, How I Spent My Summer, took all the user’s Facebook data over the course of the summer season and aggregated it into a “yearbook” that can then be printed off. The users could also share the yearbook to let others know what their summers looked like. This was similar to how kids would share what they did over the summer when they came back on the first day of school.
