NightWatch
Magnifying Clock Dock for Apple Watch
NightWatch transforms Apple Watch into a bedside alarm clock, using a polished, solid Lucite magnifying dock to enlarge the watch face while adding touch interaction and amplified alarm sound. Its distinctive design combines everyday functionality with a clean, sculptural form.
The commercial was conceived as a high-energy product campaign inspired by Apple's clean visual language and precise product storytelling. The creative direction shaped everything from the overall concept and visual treatment to the animation and final presentation, bringing the original CAD model to life through dynamic movement, purposeful pacing, and refined product imagery.
Skills: 3D, Concepting, Creative Direction, Layout, Animation, Lighting, Materials, Rendering, Compositing
Software: 3DS Max, V-Ray
