The opening BUILD animation was created for the annual Basement Systems and Supportworks convention, a multi-day event that brings together contractors from across both networks for training, new products, shared knowledge and business development. For 2015, the conference theme was BUILD.

The visual direction turned that idea into a series of miniature 3D worlds with a refined, toy-like aesthetic. Simplified forms, detailed materials, gears and mechanical movement gave each scene the feeling of something actively being assembled, creating a playful but polished visual language for the opening film.